Our process - How we work
We scope the work, build in sprints, and stick around through launch and after. Built for projects where the details matter.
Discover
We start with what needs to ship and what the platform can actually do today. Migrations, new Plus builds, custom apps. Then we scope against the constraints your team is already living with.
Before build starts, you get a written scope, architecture notes, milestones, and a cost breakdown. Nothing about the project should be a surprise by the time we’re writing code.
Included in this phase
- Requirements gathering
- Technical specifications
- Timeline & milestones
- Scope & budget sign-off
Design & Development
Design and engineering run in parallel once scope is locked. UI work happens in Figma. Engineering follows the architecture we agreed on in discovery. We ship in sprints so you review working software, not slides.
Your point of contact is the engineer writing the code. Updates are written and tied to what shipped that week.
Included in this phase
- UI/UX design in Figma
- Frontend & backend development
- Quality assurance & testing
- Regular progress check-ins
Launch & Support
Launch means QA, performance checks, and a cutover plan that goes live without dropping traffic. We stick around after go-live for fixes and the next round of work.
Included in this phase
- Testing. Pre-launch QA across checkout, integrations, and edge cases.
- Deployment. Go-live support with zero downtime and post-launch monitoring.
- Ongoing support. Retainers and ad-hoc work for fixes, features, and platform updates.
Our values - What we hold to
Tight scope, careful execution, and pricing that matches the work that actually shipped.
- Maintainable code. Tested integrations and architecture that hold up under real traffic. Performance and SEO are launch requirements, not polish you do later. Shortcuts in discovery show up in production.
- Pricing tied to scope. Estimates tie to scope. When requirements change, we flag it early and re-price before the work expands. No invoice should be a surprise.
- Right setup for the project. We pick the stack that fits the project, not the one we want to play with. Sometimes that is Shopify Plus native. Sometimes headless. Sometimes custom platform work.
- Right tool for the job. Not everything needs a custom build. If Shopify native or an off-the-shelf app gets you there faster, we will say so.
- Retainers, not re-onboarding. Most clients stay on retainer after launch. The same engineers stay in the codebase, so there is no re-onboarding every quarter.
- Fits the team you already have. In-house engineers, brand and design teams, other agency partners, ERP and 3PL vendors. We slot into the team you already have instead of insisting on owning every piece.
Tell us about your project.
Migrations, custom apps, B2B, retainers, or a custom platform. Send us the scope and we’ll be in touch.