Blog - Notes from the work
Practical write-ups on ecommerce, AI shopping, platform changes, and the day-to-day of building and running stores.
WebMCP Is Live on Every Liquid Storefront
- Published
- Author
Dominic FaulringCo-Founder & CEO
Every Liquid storefront now registers WebMCP tools with the browser. Agents can search, cart, and checkout in the shopper's tab. Nothing to install. What that means for your theme.
Read moreHow to Connect AI Tools to Your Shopify Store (ChatGPT, Claude & Perplexity)
- Published
- Author
Dominic FaulringCo-Founder & CEO
Shopify now lets you connect ChatGPT, Claude, and Perplexity directly to your store. Here's how the AI connectors work, the workflows they replace, and the risks to manage.
Read moreShopify POS: Sell Online and In Person as One Business (Not Two Systems and a Spreadsheet)
- Published
- Author
Dominic FaulringCo-Founder & CEO
Shopify POS Lite is already included in your plan. Here's how unified commerce actually works, what the 2026 POS updates change, and how to set up retail that syncs with your online store from day one.
Read moreHow to Get Your Products Shoppable in ChatGPT (and Every Other AI Shopping Channel)
- Published
- Author
Dominic FaulringCo-Founder & CEO
Shoppers can now buy products without leaving ChatGPT. Here's how agentic commerce works, how to get your Shopify catalog into ChatGPT, Google AI Mode, Copilot, and Perplexity — and how to make sure AI agents actually recommend your products.
Read moreStill on a Shopify 1.0 Theme? Here's Why Upgrading to Online Store 2.0 Is Worth It
- Published
- Author
Dominic FaulringCo-Founder & CEO
Running a vintage Shopify 1.0 theme? Learn what Online Store 2.0 actually changes: sections on every page, app blocks, metafields, speed, and why migrating now saves you money and headaches later.
Read moreLet’s talk about the work.
Migrations, custom apps, B2B, retainers, or a custom platform. Send what you have and we’ll come back with questions and a real answer.

