Plus migration
Skincare · 2024
Migrated an 8-figure DTC skincare brand from Magento 2 to Shopify Plus. Custom subscription flow, 200+ SKUs, multi-currency, zero downtime cutover.
14-week timeline, full SEO preservation, no traffic loss at launch.
Work - A selection of recent projects.
Anonymized briefs from recent Shopify Plus migrations, custom apps, headless builds, and retainers. Client names and identifying specifics are omitted; engagement scope and outcomes are accurate. Reach out if you’d like to talk references on work in your vertical.
Custom app
B2B wholesale · 2024
Built a custom B2B wholesale portal as a Shopify app. Tiered pricing, NET terms, and custom order workflows for a multi-brand distributor.
Replaced a legacy ordering system used by 400+ stockists, embedded directly in Shopify admin.
Headless build
Apparel · 2024
Hydrogen storefront on the Shopify Storefront API for an editorial-first apparel brand. Sanity CMS for content, deployed to Oxygen.
Sub-1s LCP on product pages, content team ships campaigns without engineering involvement.
Plus retainer
Outdoor · 2023–present
Ongoing Shopify Plus engineering and PM for an outdoor brand with 5,000+ SKUs. Theme work, app integrations, and roadmap delivery on a fixed monthly cadence.
Same two engineers on the account since kickoff. Replaced a previous agency relationship in the first quarter.
Custom app
Food & beverage · 2023
Subscription and bundle-builder app for a DTC coffee roaster. Custom checkout extensions, swap/skip flows, and an admin UI for merchandisers.
Subscriber retention up materially in the first quarter post-launch; merchandiser workflow cut from days to minutes.
Plus migration
Home goods · 2023
Migrated a multi-store home goods brand from Salesforce Commerce Cloud to Shopify Plus. Markets-based localization for US, CA, and UK storefronts.
10-week cutover, 1:1 redirect map for 12,000+ legacy URLs, zero rankings lost.
Headless build
Beauty · 2023
Next.js storefront on the Storefront API for an indie beauty brand. Contentful for editorial, custom quiz routing into Shopify cart.
Quiz-driven conversion path replaced a hard-coded recommendation engine and is now the highest-AOV path on the site.
Custom platform
Logistics · 2022
Internal operations platform on Next.js and Postgres for a 3PL serving Shopify brands. Inbound receiving, pick/pack workflows, and merchant-facing inventory views.
Replaced a spreadsheet-and-email workflow for a team of 40, integrated with two carrier APIs and Shopify webhooks.